Data-Specialists Incorporated

Research Methodologies

Market Research With You In Mind


Our Goal

Each project is customized to meet your specific needs with an eye toward how the results will be used. Whether we are executing a simple concept test or a complex discrete choice project, our custom approach delivers reliable metrics and deep insights that will drive your business decisions



  • Market segmentation/ market structure
  • Brand equality/branding
  • Path to purchase
  • Pricing
  • Market size/potential
  • Customer needs/drivers
  • Awareness, attitude and usage