Data-Specialists Incorporated

About Us

Clear Thinking for a Complex World


Launched over two decades ago, Data Specialists, Inc. (DSI) is a custom marketing research firm with a track record of successfully translating the complex into relevant and actionable insights, and providing our clients with a clear picture of their customers and their brands performance.  We are more than just information providers, we are a collaborative partner committed to getting you the answers you need to make key strategic decisions swiftly and confidently. Experts in custom market research, high impact reports, and the latest research methodologies and technologies.     

President / founder

Kathleen Nussbaum 

Kathleen brings over 25 years of creative problem solving, utilizing today’s best qualitative and quantitative approaches.  An expert in uncovering insights and using visualization to bring data to life.  An engaging and enthusiastic presenter able to reach a variety of audiences, Ms. Nussbaum is a dedicated client service professional committed to building strong partnerships and inspiring a high standard of excellence.

She has served a large base of clients including JCPenney, Nestle’, AOL, Kraft, Sally Beauty Supply, RJRT, Neiman Marcus, Lowe’s, McKinsey & Co., Reliant Energy, Dick’s Sporting Goods, and PwC to name a few.

Executive vice President, Technology Leader 

Matt Lingle

Matt has a 15-year track record of building superior operational teams to elevate functional excellence at DSI.  His collaborative approach and ability to identify emerging technologies allows DSI to harness the power of data and provide innovative solutions to our clients.  Fluent in several programming languages and database applications, Matt also has diverse client, industry, and research methodological expertise.  

Matt and his team provide back office support for many marketing research firms, panel operators, and consultancies including ResearchNow, uSamp (now SSI), M/A/R/C Research, CX Solutions (formerly TARP Worldwide), Data Decisions Group (formerly FGI), Interloq, MMR Research, Savitz Research and Targetbase to name a few.

Director of Client Services

Ryan Oliver 

For the past 8 years, Ryan has successfully supported some of DSI’s most challenging accounts.  He has proven to be an extremely flexible, resourceful, and critical team member.  Ryan’s devotion to quality and service wins him raves from those that work with him.  His experience spans many product and service categories, and research methodologies.