Data-Specialists Incorporated

Custom-Market Research

Custom Ideas With You In Mind

Each project is customized to meet your specific needs with an eye toward how the results will be used. Whether we are executing a simple concept test or a complex discrete choice project, our custom approach delivers reliable metrics and deep insights that will drive your business decisions.  

Strategic Solutions 

  • Market segmentation/market structure
  • Brand equity/branding
  • Path to purchase
  • Pricing
  • Market size/potential 
  • Pricing
  • Customer needs/drivers
  • Awareness, attitude, and usage 

Tactical Solutions 

  • Tracking research
  • CX/employee satisfaction
  • Concept/product testing
  • Advertising campaign effectiveness
  • Product/feature optimization
  • Name and logo tests
  • Shelf impact/product placement 

Explorative Solutions

  • Ideation screens/brainstorming sessions
  • Ethnographic studies
  • Behavioral tracking 
  • Online bullet boards, chat, IDI's, focus groups
  • In-person IDI's, focus groups, mini groups