Each project is customized to meet your specific needs with an eye toward how the results will be used. Whether we are executing a simple concept test or a complex discrete choice project, our custom approach delivers reliable metrics and deep insights that will drive your business decisions.
Strategic Solutions
- Market segmentation/market structure
- Brand equity/branding
- Path to purchase
- Pricing
- Market size/potential
- Pricing
- Customer needs/drivers
- Awareness, attitude, and usage
Tactical Solutions
- Tracking research
- CX/employee satisfaction
- Concept/product testing
- Advertising campaign effectiveness
- Product/feature optimization
- Name and logo tests
- Shelf impact/product placement
Explorative Solutions
- Ideation screens/brainstorming sessions
- Ethnographic studies
- Behavioral tracking
- Online bullet boards, chat, IDI's, focus groups
- In-person IDI's, focus groups, mini groups